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The #1 Handbag Secret Having worked behind the scenes in the fashion industry, I know how much products really cost. When you buy a beautiful handbag from a retail store, a lot of the price that you are paying for is the PR and marketing of the brand, as well as the operation costs of running the shop (e.g. property rental costs, lighting, store developments etc). Now things aren’t as simple as the difference between Primark and Prada just being marketing and operating costs. Of course, you can’t fault the quality, craftsmanship and design of a premium luxury brand. But don’t be fooled. The mark up is ridiculously high from what the bag actually costs.
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